Text C Edward T. Hall's Context-Culture Theory
Edward T. Hall's Context-Culture Theory
Definition of context
Context is the information that surrounds an event; it is inextricably bound up with the meaning of the event. (textbook p. 217)
Differ high context and low context
Hall categories culture as being either high context or low context, depending on the degree to which meaning comes from the setting or from the words being exchanged. (textbook p. 217)
Communicaiton in high-context culture and low-context culture
A high context communication or message is one in which most of the information is already in the person while very little is in the coded, expicitly transmitted part of the message.
A low context communication is just the opposite, the most information is vested in the explicit code.(textbook p. 217)